Facebook Part 3 Maintaining Engagement

Here is the third part to the series: In Search of a Facebook Hero.

Snippet from article: This is different from posting photos, questions or voting panels. Messaging is about a personal appeal for involvement through an offer, incentive or request. Much of this is like planning and entire campaign at an individual or personal level and then rolling it our through multiple individuals to make create a social impact. There is no media selection or scheduling in this type of campaign. It is all about designing the story and the experience you want to take your followers on through very specifically specified call to actions and anticipated behaviours. This way you not only maintain followers you build your very own brand heroes.
Article: In Search of a Facebook Hero