Can five categories represent 1000's of product lines?

Business development requires insightful market data. Often a company has this right under their feet in their own accounting and sales information systems.


The problem is they have never creatively translated this data into meaningful information from a behavioural perspective. Here is a live example. This company has 1000's of product lines across numerous brands. But here is the evidence brought right down to five behavioural based categories. Now with this insight a strategic approach to planning can start to emerge.