Linking product to features to nature to consumers

Design that links product to features to nature to consumers. This work comes from brand design for a building product. I developed the name as the unique element and relied on common graphical forms to exploit recognition. What makes this example helpful now is how it illustrates the important cognitive links between a product, features, an element of association and the customer. The natural image being the element of association.  The image hold recognition and is also relevant to the product. Then the organic graphic highlighting product features helps move recognition to comprehension just as the image starts to transform. Consumers then relate and associate their experience and knowledge to the product embedding awareness and the potential for recall. Great design and marketing even if I say so myself.