Targeting Perceived Value

Here is an interesting promo offer I have prepared as part of my current contract. This company does nil to no promotion. And the work I have done in building their CRM is getting nearer to doing some direct marketing. So here is a draft promo that requires an understanding of targeting perceived value. Many studies have shown that a customer will buy on perceived value. And it has often been proved that improving a customer's perceived discount value can increase the average sale value significantly. Up selling the average sale from $380 to $1800 has to be a motivation when a discount value is shifted by only a few percentage points.