This new year will be a milestone in content marketing and business intelligence. In this post I am introducing an outline for the development of a content marketing program. Here are the main points I will cover briefly in future posts.
- Plan: Create a strategic structure for your content marketing
- Team: Assemble the group to manage your content marketing operation
- Ideas: Generate a steady flow of ideas for your content
- Production and Distribution: Assemble your content and distribute it across the web
- Audience Development: Generate traffic to your content
- Conversion & Nurture: Convert visitor to leads, nurture them to opportunities
- Measure & Optimize: Analyse and improve performance
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