Selling is the death of content marketing

The attempt to bring selling techniques from other fields to content marketing is a big mistake. But it is hard for old school managers to understand new technology and the consumer behaviour it inspires. Readers don't want to be convinced or persuaded or treated like a sale through direct marketing copy. This approach will actually kill of any potential for a relationship or a shared experience around a brand. Content marketing is like a long term investment and requires a farming and nurturing mentality. Don't let anyone with a sales junket head near your content development. I find the best content is to talk about the experiences a reader can have around a product and brand - life based daily solutions and experiences that inspire and deliver value.