I am a strong advocate of content marketing. The magic of story telling in and around a brand. This can lead to real relationships within a market particularly through on-line communities. I am finding this more and more as I work in writing and developing visual content for various brands within the industrial niche market that I am currently working. This is a market of technical depth and provides for numerous real world case studies and applications. The interest in this type of content is extremely high to relevant readers. I thought this graph highlighting the move to content marketing on-line interesting. The graph supports the marketing view that on-line videos, blogs and social media have higher levels of current effectiveness and expectation into the future.
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