In search of a Facebook hero: Part Two

I discovered how easy it is to do. Then I discovered how difficult it is to sustain. Part 2, in search of a Facebook hero, is where I look at the steps in socially engaging visitors on your site. The mechanics are straight forward. The fuel to maintain and build not so much. As search engines start to ignore sites that are rarely updated it has to be said that this is what we do as humans. So, the socialisation of search and the process of building a band of heroes for your brand are intertwined. Now I am starting to understand that content is king. Refreshing and redeploying content is critical. And most important is the reason to be liked!

In search of a Facebook Hero: Part Two Lite engagement