Forging a growth pathway through a point of difference

An unclear pathway to growth or the absence of clear point of difference are good reasons to consider a market strategy. If you don't have a market strategy, don't for a second think one doesn't exist. Consumers create a space in their mind for your business whether you like it or not. Market strategy help define what consumers remember about you. A new page at Inspiring Creative Marketing discusses the basic ingredients of a market strategy. 


Market strategy: The key elements
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